Allen, Texas (March 15, 2022) – The HUB, a Texas-based developer of entertainment districts, recently broke ground on its new venue at The Farm in Allen, a 135-acre mixed-use destination developed by JaRyCo. The open-air entertainment venue is The HUB’s first Texas location.

The HUB at The Farm, known for its inaugural location at scenic 30A near Seaside and Rosemary Beach, will be three times the size of the original destination. The mixed-use attraction will offer a variety of dining, entertainment and retail options specially designed for wholesome family entertainment. Located at Sam Rayburn Tollway and Alma Drive, The HUB will stand on 2.77 acres of land with 23,000 square feet of restaurant space, 5,200 square feet of event lawn space, a 13,000-square-foot plaza and a 15,000-square-foot two-story covered shared dining pavilion. The HUB is planned to open in Fall 2022.

“As a suburban concept designed for family and friends, we think The Farm in Allen is a perfect location for The HUB’s brand of good clean excitment,” said Brad Zeitlin, Founder and CEO of The Hub. “Our uniquely curated dining options and daily entertainment can only be found at The HUB. Combined with our focus on developing strong roots in Texas, we’ll be creating deep community ties and shared memories for years to come.”

The HUB-owned restaurants extending their locations to the new DFW location include Crave Roadside Sliders, a burger and sandwich fan-favorite; Local Smoke, a beloved barbecue spot; SuperFreeze, an ice cream and treats attraction; and the HUB Bar. The HUB team is also launching two new dining concepts specifically designed for Texas: SPOUT, a new bar concept with mixed drinks on tap in addition to beer, wine, craft cocktails and boozy milkshakes; and Republic, a tapas bar and kitchen with elevated dining space.

The HUB at The Farm is 100% leased with 10 uniquely curated restaurant concepts, including:

• A.P. Coffee & Bakery – an on-site coffee roaster with bakery items and house-made brioche doughnuts
• Gallagher’s Steak and Seafood – an elevated American fare + steak and raw bar
• Ginger’s Sushi & Juice – a sushi and juice bar with wellness drinks
• Hooked Sea to Table – a seafood concept coming from The HUB’s Florida destination with lobster rolls and crawfish hushpuppies
• Macho Taco – a Mexican soul food destination from Florida
• Pizzeria Flora – a flavorful pizzeria
• The Salty Butcher – a high-end butcher shop offering wine, house made sandwiches and charcuterie boards.

The venue will offer a wide variety of daily entertainment that will be free and open to the community, such as live music, outdoor movies, sports watch parties shown on a 25-foot LED screen, DJ events and more.

“Our goal is to bring new and unique experiences to The Farm in Allen, and The HUB will do just that,” said Bruce Heller, president of JaRyCo. “The HUB will be a great amenity just a short walk away for everyone living and working at The Farm, as well as everyone living in the surrounding neighborhoods.”

Through The HUB’s strategic partnership with the City of Allen, the open-air venue will bring around 100 jobs to the Metroplex and will serve as a collective space for community events, meetings and celebrations at The Farm.

“The HUB will be a great entertainment destination not only for city residents, but also for companies seeking a project that offers their employees walkable options for lunch and dinner,” said Daniel Bowman, executive director of Allen Economic Development Corporation. “The HUB adds a vibrant gathering place in a first-class mixed-use center, and we are excited to begin development on The Farm in Allen.”

The Farm in Allen is planned to have 1.6 million square feet of office, 142,000 square feet of retail, a 150-key hotel, 60,000 square feet of restaurants, townhomes and 2,400 urban residential units. The development will also embrace the property’s natural beauty with a 1.5-acre lake, boardwalk restaurants, over 2.5 miles of hike and bike trails, a 16-acre greenbelt along Watters Creek and four additional park areas.

About The HUB

The HUB is a leading owner and operator of entertainment venues. Famous for its Florida location on Scenic 30A near Seaside and Rosemary Beach, The HUB is an oasis where the everyday focus is simply quality time with family and friends. In a relaxed environment, The HUB crafts exceptional experiences through daily entertainment including live music, outdoor movies, sports and extraordinary chef-driven dining options. With industry veterans including those from Chick-Fil-A and TopGolf, The HUB is expanding across the U.S. To learn more, visit hubofficial.com.

About JaRyCo

JaRyCo Development LLC was created in 2001 by Bruce R. Heller, who saw an opportunity to pursue development in a manner not common within the industry. With more than 42 years of experience in the design, construction and development of major real estate projects, Heller leads JaRyCo to focus on finding development opportunities which truly make sense from a long-term business perspective, both from an investment standpoint and most importantly from the end user standpoint. Since its founding, JaRyCo has completed a variety of project types including: office buildings, corporate headquarters, medical office buildings, specialty hospitals, office flex, hotels and land development. Mr. Heller has been responsible for the development of nearly 4 million square feet of real estate with a total development cost of well over half a billion dollars. For more information, visit jaryco.com.

National multifamily real estate development leader Wood Partners today announced the groundbreaking of its newest luxury residential community—Alta at The Farm—located in the Dallas area. With construction on the new apartment community currently underway, Alta at The Farm is scheduled to open in early 2023.

Alta at The Farm will be ideally situated within The Farm, a newly constructed 135-acre mixed-use development in the prominent Dallas suburb of Allen, TX. At full build-out, The Farm will host a mix of office, retail, entertainment, and residential facilities. Unique highlights of The Farm will include a 16-acre greenbelt and open space spanning the entire length of the development, a 2.5-acre lake and boardwalk with numerous dining options, multiple pocket parks and multi-use trails that connect to the broader Allen trail system. Furthermore, Alta at The Farm will be right next door to the first Texas location of The Hub, a multifaceted outdoor entertainment and retail venue that originated in Watersound Beach along 30A in the Florida Panhandle.

“We are excited to continue growing Wood Partners’ portfolio of properties in the Dallas/Fort Worth area with the groundbreaking of Alta at The Farm,” said Ryan Miller, Managing Director for Wood Partners. “The Farm master development will offer an amazing collection of both boutique and name-brand restaurant, shopping, and entertainment options. Additionally, outdoor enthusiasts young and old will be captivated by the multitude of outdoor experiences available to them across the acres and acres of parks, open space, and trails nearby.”

“The Farm will be an exciting new opportunity for live, work and play in the city of Allen, and we are thrilled to have Alta at The Farm as part of this great project,” said Bruce Heller, president of JaRyCo. “Working with great companies like Wood Partners is a key part of our strategy in making this great development come to life.”

Alta at The Farm’s midrise design will feature 325 apartment homes, offering residents a mix of studio, one- and two-bedroom floor plans. Each unit will provide best-in-class finishes including high-end kitchens featuring granite countertops, stainless steel appliances, upgraded fixtures, and tile backsplash, as well as in-unit technology, keyless entry, wood plank flooring and in-unit washer and dryer sets. The development will also offer residents access to a top-tier amenities package, headlined by a resort-style pool with tanning ledges, a second courtyard with grilling areas and fire pits, a community clubhouse featuring a state-of-the-art fitness facility, private fitness micro-studios, and a Sky Room and roof deck overlooking West Lake Park. There will also be remote working areas, social gathering spaces, and enhanced Wi-Fi throughout the common areas.

Situated along US 75 and the Sam Rayburn Tollway, the property will provide easy access to local shopping, dining, and entertainment, as well as major employers including Globe Life Insurance, Medical City McKinney, Emerson, Methodist McKinney Hospital and Raytheon. Legacy West and the North Platinum corridor are also just a few miles down the Sam Rayburn Tollway. Additionally, Alta at The Farm will be located within 25 minutes of DFW and Love Field airports for convenient travel in and out of the city.

“With its prime location and expansive list of attractions on-property and within The Farm community, Alta at The Farm will offer residents an ideal combination of city living blended with the charm of one of Dallas’ most sought after suburbs,” added Miller. “We look forward to the community’s grand opening early next year.”

For residents interested in calling the new apartment community home, pre-leasing for Alta at The Farm will begin in Winter 2022.

About Wood Partners

Wood Partners is a national leader in the development, construction, and management of multifamily communities across the United States. The company has been involved in the acquisition and development of nearly 90,000 multifamily homes with a combined capitalization of $16.5 billion. The company currently owns 70 properties across the United States representing more than 20,000 homes. Headquartered in Atlanta, Wood Partners has offices in 21 major markets across 14 states nationwide. The company also operates Wood Residential, an award-winning, full-service property management group that proudly operates both properties developed by Wood Partners and communities owned by third parties. For two years running, Wood Residential has ranked No. 1 nationally for online reputation in the J Turner ORA™ Power Rankings (Division III). For more information, visit woodpartners.com.

About JaRyCo

JaRyCo Development LLC was created in 2001 by Bruce R. Heller, who saw an opportunity to pursue development in a manner not common within the industry. With more than 42 years of experience in the design, construction and development of major real estate projects, Heller leads JaRyCo to focus on finding development opportunities which truly make sense from a long-term business perspective, both from an investment standpoint and most importantly from the end user standpoint. Since its founding, JaRyCo has completed a variety of project types including: office buildings, corporate headquarters, medical office buildings, specialty hospitals, office flex, hotels and land development. Mr. Heller has been responsible for the development of nearly 4 million square feet of real estate with a total development cost of well over half a billion dollars. For more information, visit jaryco.com.

ALLEN, TEXAS (January 13, 2022) — Ashton Woods, one of the nation’s largest private homebuilders, has announced its new community, Watters Edge at The Farm, in Allen, Texas with 112 homesites available as a part of The Farm in Allen – a 135-acre mixed-use development. The new community will offer homeowners a wide range of amenities all within walking distance of the community, located in one of the fastest-growing areas of the Dallas-Fort Worth metroplex.

“Watters Edge at The Farm offers numerous natural amenities that make it unique,” said Kara Dederick, vice president of sales for Ashton Woods Dallas division. “The community has everything a homeowner could want — from the wide-open spaces of the greenbelt and West Lake Park to restaurants, entertainment and shopping — all within walking distance of their homes.”

Watters Edge at The Farm is situated on the northeast corner of Alma Drive and Ridgeview Drive, a half-mile south of Sam Rayburn Tollway. Homeowners will be positioned in the heart of The Farm community, with easy access to multiple running, walking and biking paths. The Central District offers several restaurant and entertainment options as well as walkable office commutes. The City of Allen boasts a hometown feel despite being one of Collin County’s fastest-growing cities. The Allen Independent School District is A+ rated and ranked eighth across all Texas school districts.

The Farm in Allen — developed by JaRyCo — is a 135-acre mixed-use project that will include over 1.6 million square feet of offices, 142,000 square feet of retail, a 150-key hotel and 60,000 square feet of restaurants, townhomes and urban residential units.

“Ashton Woods is a key part of our live-work-play-community, and we look forward to seeing the personalized touch their homes bring to The Farm in Allen,” said Bruce Heller, president of JaRyCo. “The Farm is going to be a great addition to Allen and working with great companies like Ashton Woods opens the door for homeowners to get the most out of where they choose to have their home.”

The option to choose between townhome floorplans gives homeowners options when customizing their living space. Design experts at The Studio by Ashton Woods will work with homeowners to create a beautifully designed home that reflects their individual style and specific needs.

Homes in Watters Edge at The Farm start in the mid-$300,000s. To learn more about The Farm in Allen and other Ashton Woods communities, visit ashtonwoods.com/dallas.

About Ashton Woods

Ashton Woods is one of the nation’s largest private homebuilding companies, blazing new trails in design and personalization to build homes as unique as the people who live in them. Collaborating with homeowners for more than 30 years, the company and its team of world-renowned designers look beyond the conventional to draw inspiration from unexpected sources, resulting in exceptional design in every Ashton Woods home. With hundreds of national and local industry awards in product design, community design, architecture, merchandising, sales, marketing, customer service, and innovation, Ashton Woods is one of the most celebrated homebuilders in the nation and is a past recipient of the coveted Builder of the Year by Builder and Developer Magazine. For more information, or to experience the excitement of becoming another satisfied Ashton Woods homeowner, visit https://www.ashtonwoods.com

About JaRyCo

JaRyCo Development LLC was created in 2001 by Bruce R. Heller, who saw an opportunity to pursue development in a manner not common within the industry. With more than 42 years of experience in the design, construction and development of major real estate projects, Heller leads JaRyCo to focus on finding development opportunities which truly make sense from a long-term business perspective, both from an investment standpoint and most importantly from the end user standpoint. Since its founding, JaRyCo has completed a variety of project types including, office buildings, corporate headquarters, medical office buildings, specialty hospitals, office flex, hotels and land development. Mr. Heller has been responsible for the development of nearly 4 million square feet of real estate with a total development cost of well over half a billion dollars. For more information, visit the JaRyCo website at jaryco.com.